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Marketers, are you sure to have the most up-to-date understanding of Facebook or Instagram? As both platforms evolve their features, consumer behaviors shift, and most marketers adjust their strategies in response. One of the reasons? The landscape of both paid and organic social on either platform is constantly changing.This report combines Facebook and Instagram data from 2019 – 2021 to uncover the latest trends and insights, crucial for marketers to leverage their social in 2021.

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