With COVID-19 pushing more and more shopping into digital channels over the last two years, retail has predominantly moved online. Businesses will soon start dropping the “E” from the term e-commerce and are working around the clock to adjust their business models to address these shifting touchpoints.
The direct-to-consumer (DTC) evolution is further forcing brands to integrate their multiple channels like never before. Retailers must embrace shopping journeys that seamlessly bring together online, mobile, social, voice, and physical touchpoints into one frictionless shopping experience.