How Businesses Drive Digital Engagement in a COVID World In this new world, webinars are the answer to connect with your audiences wherever they are. When compared with almost any other alternative—from static written communications to one-way video broadcast—webinars are the only channel that allow you to offer two-way interaction at scale, in a way that feels personal and human. They allow you to engage on the terms of your audience, while providing a rich stream of data that can enable you to keep lifting the bar on their experience. And by lifting the experience, you’ll create content that your audiences will crave.