2020 was an unpredictable year for Amazon advertisers due to the COVID-19 pandemic. As businesses ramp back up their operations, many companies will find that the audience, customer base, and business model they once took for granted has shifted significantly. In this year’s guide, we take a closer look at innovations in Amazon marketing compared to last year. We also highlight the issues most likely to impact vendors and sellers in 2021 and how you should prepare to stay ahead of the competition.

This guide covers: 

• How to adapt to new shopping behaviors due to Covid-19
• Five of the biggest trends expected to impact advertisers in 2021 
• How to build your brand equity and thrive on the Marketplace
• Amazon advertising predictions from the experts