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You already understand the importance of organic social media: it’s a cost-effective way to connect with followers, encourage word-of- mouth, and increase your brand’s trustworthiness in the eyes of your audience. You may also be on board with the growing number of brands using paid social. But unless you’re strategically integrating paid and organic content— and analyzing the metrics for the two as a whole—you’re missing out on a powerful combination that can accelerate your brand’s growth through more effective campaigns and more engaged communities. You could be wasting time and money, too. Ready to put paid and organic content to work for your brand?

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