B2B Marketer’s Guide To Optimizing Customer Experience, From Acquisition To Advocacy
Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring out what works and what doesn’t can
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Year2021
Taking Your In-Person Events Digital
Even digital marketers know that in-person events are the No. 1 demand gen tactic available to us today. But what happens when meeting
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Driving Webinar Registration Best Practices Guide
Boosting webinar registration and webinar attendance rates is a major struggle for most companies. While hosting webinars is a powerful tool for communicating
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Selecting a product attribute data partner
Dramatic changes in consumer purchase behavior related to e-commerce and health and wellness preferences have created the need for a new approach to
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Sharpen Elevates The Contact Center Customer Experience
Better customer service starts with better tools for the agent. Deepgram elevates Sharpen’s contact center customer experience by arming agents with fast, accurate,
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Driving the Next Generation of Innovation
Workload automation has become a key element of DevOps maturity. According to EMA, automation is helping enterprises deliver better applications more quickly—and artificial
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The Era of Automation Becoming an Autonomous Digital Enterprise
There are five key steps to becoming an autonomous digital enterprise – but IT can’t tackle them all at once. The modern enterprise
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What Is Data Governance?
Good data governance helps businesses increase the value of their data while improving efficiency and brand image. In this eBook, O’Reilly discusses the
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The Business Value of Application Workflow Orchestration with Control-M by BMC
Many applications are built from highly distributed components and integrations deployed across multiple operating environments that span on-premises, public cloud, private cloud, and
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Face The Workflow Automation Gap Head On
BMC Software commissioned Forrester Consulting to evaluate the state of workflow automation at large companies. To explore this topic, Forrester conducted a survey
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