Marketing as an industry is changing, and the traditional concepts of marketing teams and roles are changing with it. Marketers used to work in highly divided operations, but a new pattern is becoming increasingly popular.
Nowadays, full-time workers and independent professionals collaborate in a more flexible marketing operation as part of a growing trend toward “hybrid teams.” In 2019, 57 million Americans worked as freelancers. But due to the disruption of COVID-19, 62% of hiring managers believe their workforce will be more remote after the pandemic. This includes your marketing team.